Features vs Programs

Programs vs. Features

 Unlike other traffic systems, The Traffic C.O.P. for Windows gives you two methods of declaring programs. This gives you far more flexibility in scheduling and setting up your clocks.

 Coming from another traffic system, you are probably used to thinking of what we call features, programs.

 In The Traffic C.O.P., programs are stated in minutes, features are stated in seconds. Because of this, you will want to set up programs for "programs" of long duration and features for "programs" of short duration.

 Examples of programs would be:

 Features would be:

 In all of these examples, programs usually contain one or more stopsets with commercials. Features usually are part of a stopset surrounded by commercials.

You would, for sure, sell avails in a basketball game, but probably not during Sunday church services. But the Sunday church service would certainly be a long duration, probably an hour, and could be represent a charge to your station. (Check out the infomercial feature in programs.)

 A football game could include a weather report, but a weather report would never include a football game.

You could make the newscast a program, but that would only serve to clutter up your clock. It is far easier to create a generic stopset, include the newscast plus a few avails and insert it throughout the day.

If you are unclear as to how to define a particular program/feature, give us a call. We are here to help you get started and understand the software.

 

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